How a Call Answering Service Can Boost Sales?

People commend call answering services because they can save a company money, and that is a good thing. However, is that enough? A business cannot thrive by simply saving money. It must also make money. That means boosting sales and, believe it or not, a call answering service can help your organisation in that area […]

People commend call answering services because they can save a company money, and that is a good thing. However, is that enough? A business cannot thrive by simply saving money. It must also make money. That means boosting sales and, believe it or not, a call answering service can help your organisation in that area as well.

How, you might ask? Consider the following:

IT WILL DECREASE CALL HANG-UPS

People think that customers only end calls when they encounter a rude agent. But what about those that hang up before they even speak to an agent? This is a common occurrence and it typically happens in situations where a customer calls and reaches your voicemail.

Voicemails are problematic because they cannot assure customers that they have been heard. If a customer hangs up after reaching your voicemail on more than one occasion, they will eventually abandon you in favour of your competitor.

On the other hand, a call answering service will ensure that every client has a real person to talk to whenever they call. Not only will this decrease call hang-ups but every call an agent picks is an opportunity to make a sale.

YOU CAN RETURN CALLS FASTER

What if the volume of calls in a given period is so great that you have no choice but to rely on voicemail? In such situations, a phone answering service can turn the situation around by making sure that your company calls every customer that left a voicemail.

This will show your client base that you value their business. If any of the customers left a message which suggested that they might want to make a purchase, your agents will take steps to coerce them back to the negotiating table, giving your organisation another opportunity to land a sale.

To be clear, most companies in the UK understand the importance of calling customers back but many of them take too long, allowing the customer’s interest in your company’s products and services to wane. A call answering service will expedite these call returns, making certain that customers don’t have to wait long before hearing back from your company.

THEY CAN MAKE SALES OVER THE PHONE

Some people are sceptical about their service provider’s ability to sell their products over the phone. But call agents are no different from the ordinary sales agent. They are experienced individuals that have been trained to understand and anticipate the wants and needs of callers.

They know what has to be done to turn hostile conversations into friendly engagements. They can read tones and inflexions over the phone to identify the best way to respond to a customer. As such, if you can furnish your call answering service with the right script, they will use their considerable experience and abilities to sell your products to callers.

You can trust them to push your merchandise without being too aggressive, to slip your offer into each conversation without irritating the customer. They will introduce your clients to products they did not know they needed.

THEY WILL IMPROVE YOUR REPUTATION

Reputation is everything in business. These days, customers prefer to purchase products and services from the organisations they trust, not those that are necessarily the best. This is where a call answering service will shine.

A caller whose conversation with an agent ends on a happy note is more likely to return later on to make additional purchases. A customer that hears nothing but good things from the people that have called your company is more likely to give your organisation a chance.

The call agent that a customer encounters over the phone often shapes the impression they will have of your business. A competent call answering service is your best chance of making that first impression a good one.

Try VoIPer’s business call answering service FREE – click here to find out more, or Call us free on 0800 332 266 to talk to an agent.

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